Shortly after unveiling the 1991-1992 logo, Mazda refined the badge to reduce its similarity to Renault’s. The new design became smaller and featured smoother edges, representing the image of rotary engines, which Mazda was already famous for. 1997 – Present The 1959 logo represented a significant milestone for Mazda as it marked the release of their first passenger car. The choice of a handwritten letter "m" and the unique composition of the logo aimed to capture attention and create a memorable brand identity. 10of 151991

At the center of the badge, there was a diamond-shaped element. This diamond shape was intended to represent sunlight and innovation, symbolizing Mazda's commitment to forward-thinking and cutting-edge automotive technology. 12of 151992 It's important to note that while these design changes contributed to a softer and more refined overall look, the color scheme of both the font and the logo remained consistent. The branding retained its original colors, thereby upholding the established visual identity that was recognizable to consumers. 13of 151997Not always! While the original and current logos do feature stylized “M”s, there was a period from the ’30s to the ’70s when Mazda used a different logo. This one represented the three mountains of Hiroshima, the company’s birthplace. The symbolic geometrical logo, which was inspired by the Hiroshima emblem. Three parallel lines, forming three letter “M” in its middle points. Three “M”s stand for Mazda Motor Manufacturer. The icon, which represents the flow of Hiroshima river, resembles of aviation. 1951 – 1972 For the next couple decades, Mazda didn’t have an official logo and just used a stylized version of its name on documents and products. For almost 30 years the company used a letter mark logo, with no additional details and symbols. The typeface of that logo became iconic and is being used by the brand even today. It is futuristic and bold, instantly recognizable and has no analogues. 1991 – 1992

The original Mazda logo was nothing like the one we know today. This image was a powerful abstract badge with a number of geometric shapes. The circular shape of the logo was actually quite similar to a Shuriken – a famous weapon for a ninja. Studying the new and old Mazda logos will make you realize how fascinating and rich the evolution has been. The Mazda emblem has grown into one of the most recognized symbols in the automotive industry. Over the years, the old Mazda logos evolved to become more modern and engaging, with hidden meanings designed to inspire buyers and fans. Today, Mazda is one of the most popular automotive companies in the world, with millions of vehicles produced worldwide. Mazda logo history: The old Mazda logo In 2015, Mazda did experiment with a matte version of this logo, which also included an updated style of wordmark, this time in silver with a thin blue outline. This one’s pretty straightforward. The “M” in the logo stands for, you guessed it, Mazda! It’s a stylized representation of the company’s initial. But there’s more to it than that.

In 1997 both the brand mark and the badge was updated and the badge we know today came to prominence. The Mazda brand mark font introduced in the 70’s turned blue to represent Mazda’s new corporate colour, while the new badge saw V shape wings standing for ‘growth’ and ‘improvement’ replace the diamond shape of the previous badge. The expression of a pair of wings shaped like the letter M was designed to represent Mazda’s drive to pursue improvements and continuous growth with flexible thinking, creativity and resilience. But did you know it’s also meant to represent an abstracted image of the company’s initial “M”? Pretty cool, huh? Their logo has evolved over time, mirroring the company’s growth and innovation. What does the Mazda logo represent? The Mazda logo is a symbol of the brand’s dedication to growth and improvement. The “M” logo, with its wing-like look, is designed to represent the brand’s “flight toward the future”. At first glance, you might just see an ‘M’. But look a little closer. See those wings? They’re reaching out. Soaring. They symbolize the brand’s aspiration to reach new heights in technology and customer service. The ‘M’: More Than Just a Letter

The evolution of Mazda logos began in 1920 with the creation of the company. In the first years of its history, the company initially focused on creating manufacturing tools and heavy machinery, rather than cars. The Mazda logo was changed the next year, in 1992, to differentiate itself from the similar Renault logo, by smoothing out the diamond’s edges.The company developed this philosophy by introducing the ‘Zoom-Zoom’ tagline in 2000. It expresses the ethos of ‘emotion of motion’ integrated into the vehicles manufactured by the company. The color scheme of the Mazda logo is a symphony of simplicity. Predominantly silver, it echoes the brand’s commitment to sophistication, technology, and creativity. Silver is also a symbol of wisdom, innovation, and futuristic vision. All things that Mazda as a brand stands for. The Font Used in the Mazda Logo Simplicity Meets Elegance In 1992, this image changed very slightly, becoming softer and more refined. The shapes were cleaned to become thinner and rounder, with fewer aggressive angles and points. However, the coloring of the font and the logo remained the same.

It’s all about Mazda’s commitment to always strive for better, to innovate, and to deliver top-notch products. It’s not just a logo, it’s a mission statement. How has the Mazda logo changed over time? The blue color of the logo features excellence and reliability of the Mazda vehicles. The silver color signifies their sophistication, creativity, and excellence. Emblem

Color

In Asian communities, a God of wisdom, light and harmony is named Ahura and Mazda. Since the founder was a very spiritual man, it makes sense he’d choose this name. Today, the Mazda emblem features an oval shape with an almost bird-like “V” layered on top of it.